Fox News recently announced that former Alaska Governor and 2008 vice presidential candidate, Sarah Palin, has struck a deal to become a commentator on the cable news channel. Along with her role as commentator Palin will host episodes of “Real American Stories”, according to Msnbc.com. The show will focus on stories of Americans who have overcome adversity.
What does all this mean for Palin? Palin having her own hosting and commentator position on Fox News will allow her access to a large communication platform, as Fox News is a highly popular cable new channel.
It is rumored that Sarah Palin may be working on her campaign for the 2012 presidential election. If that is true, then Palin’s move to broadcasting on Fox News may serve as a very savvy public relations move in terms of strategic communication. Palin is very popular with conservatives and adding to her already popular Facebook page and her book “Going Rouge”, her new broadcasting role will serve as an additional platform for her conservative views.
While Palin has spent a lot of time recently on television during her campaign, various interviews, and promoting her book, Palin is no stranger to broadcasting.In the past she worked as a sports broadcaster in Anchorage, Alaska. As for now, we must wait and see what will become of Palin’s new position and its impact on Fox News as well as the 2012 presidential election should Palin run.
– Kyla Morris