The Importance of Ethics

Whether you are practicing public relations in Alaska or any other destination you have probably heard a variety of opinions on public relations practitioners’ roles as professionals. A nasty stereotype about public relations practitioners is that we are spinners, liars, and truth hiders. This stereotype paints a picture of an unethical practitioner who serves to “spin” the truth in their favor, even lying and concealing information if need be.

While it can be argued that any profession has its own batch of bad seeds that may practice unethical behavior, the Public Relations Society of America (PRSA) has recognized the need for a code of ethics for the public relations profession. PRSA understands that the public relations profession can allow for a variety of ethical questions and issues, but believes that “successful public relations hinges on the ethics of its practitioners.”

The Alaska Chapter of the Public Relations Society of America also believes in the PRSA code of ethics, stating the code sets forth the principles and standards that guide our decisions and actions, solidly connects our values and our ideals to the work each of us does every day, and is about what we should do, and why we should do it.

In order to debunk the “spinner” stereotype and ensure the ethical practice of our profession, all public relations practitioners should follow the PRSA code of ethics.  Together we can nip this stereotype in the bud and set the record straight!

– Kyla Morris


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